Marketing Manager - Athens

Supporting the marketing team of our client!

Your Skillset

At least 2 years’ experience as a Marketing Manager
Excellent proficiency in English (C1 level at least)
Proficiency with analytics tools like Google Analytics, CRM systems and marketing automation platforms
Team-building skills and lead by example, as well as be a strong decision maker
Ability to stay updated on emerging digital marketing trends and technologies such as automation, AI and data analytics
Ability to develop and execute long-term marketing strategies that align with business goals
Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.)
Experience with financial forecasting, performance tracking and budget adjustment

Your Role

Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration
Developing, implementing and overseeing comprehensive marketing strategies aligned with the company's goals and vision
Evaluating market trends, customer insights and competitor activities to adjust strategies
Collaborating with executives to define marketing objectives, budget allocation and key performance indicators (KPIs)
Reviewing and refining long-term brand positioning and messaging strategies
Plan and run digital marketing campaigns, analyze its results & iteratively improve them to hit target metrics with a focus on lead generation, lead nurturing and conversion
Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Develop a communication plan in line with brand strategy
Ensuring consistent brand messaging across all channels, both online and offline
Overseeing the planning, execution and performance of marketing campaigns across digital, print and other channels
Leading and managing the marketing team
Providing mentorship, guidance and feedback to ensure team members meet performance goals and develop professionally
Hire, brief and supervise external and internal multidisciplinary specialists
Developing and managing the marketing budget, allocating resources across different campaigns and initiatives
Ensuring efficient use of the budget while maximizing return on marketing investments (ROI)
Tracking expenses and making necessary adjustments based on campaign performance or business needs
Conducting regular market research to stay informed about industry trends, consumer behavior and competitor activities
Using data from research to make informed decisions on targeting, product development and market positioning
Work closely with the Sales team to ensure marketing campaigns align with sales goals and initiatives
Regularly reporting progress and results to the C-suite
Communicating marketing plans and updates to internal stakeholders and ensuring alignment with broader business initiatives

About Salescode

Become a part of our team!

Salescode scales successful software/SaaS sales teams globally, faster than anybody else. We sell for the software industry. We provide tailor-made sales outsourcing services, along the entire sales cycle on a global scale. Our worldwide experts provide services for 190 countries based on our cutting-edge software to outperform customer expectations and drive revenue.

You will be leading the marketing team of one of our premium clients, a leading software company who is bringing to the market a tool to manage seamlessly IT assets.

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