Tech and SaaS/software B2B sales
Mar 28, 2024
6 min
Julien de Vonarkha-Varnak Director Global Sales

How to Maximize Outbound Impact

Boost B2B Tech Sales with an External Sales Partner

Outbound strategies remain a cornerstone for generating leads and driving revenue in B2B sales. However, many companies find themselves facing challenges in outbound capacities due to resource constraints, expertise gaps, or technical issues. This is where partnering with external sales partners can be your win.


Understanding the Outbound Challenge

Outbound sales focuses on proactively reaching out to potential customers, often through cold calling, emailing, or other direct outreach methods. While outbound strategies can yield significant returns, executing them effectively requires time, resources, and specialized skills.

According to a study by HubSpot, 40% of salespeople say prospecting is the most challenging part of the sales process. Moreover, research from Salesforce indicates that 92% of all customer interactions happen over the phone, making outbound calling a vital component of B2B sales strategies.

First step: Take Control of Your Sales Journey

Rather than waiting for customers to come knocking, outbound strategies boldly reach out and engage with prospects. Whether through cold calls, emails, social media interactions, or face-to-face meetings, businesses actively initiate conversations and spark interest in their products or services. This proactive stance allows companies to target specific markets or demographics, tailoring their outreach efforts for maximum impact.

Get ready:

1. Define your target
Identify your ideal customer profile (ICP) and focus your efforts on prospects who fit this profile.

2. Personalize your outreach
Craft personalized messages that address the specific needs and interests of each prospect.

3. Use multiple channels
Implement a multi-channel approach by leveraging various communication channels, including email, phone calls, social media, and networking events.

4. Provide value
Offer valuable content and resources that demonstrate your expertise and address the challenges of your target audience.

5. Follow-up consistently
Stay persistent and maintain regular contact with prospects to keep the conversation going and nurture relationships over time.

Complementing Inbound Tactics

While inbound strategies focus on attracting customers through content marketing, SEO, and other passive methods, outbound sales strategies serve as proactive counterparts. Inbound tactics lay the groundwork for attracting leads, but outbound strategies take the initiative to actively pursue those leads, driving them further down the sales funnel. By combining inbound and outbound approaches, businesses create a comprehensive sales toolbox that maximizes their reach and engagement with potential customers.

When Outbound Meets Inbound: Account Based Marketing

Account-Based Marketing (ABM) is a potent strategy that merges outbound and inbound efforts, targeting high-value accounts with personalized engagement.

Precise targeting

ABM allows sales teams to identify and prioritize high-potential accounts based on factors such as company size, industry, and revenue potential. This targeted approach ensures that sales efforts are directed towards accounts with the highest likelihood of conversion, maximizing efficiency and ROI.

Personalized outreach

With ABM, sales teams can tailor their messaging and communication strategies to resonate with the unique needs and challenges of individual accounts. By delivering personalized content and solutions, sales professionals can establish deeper connections and foster trust with key decision-makers, increasing the likelihood of successful engagements.

Enhanced collaboration

ABM fosters alignment between marketing and sales teams, encouraging collaboration and communication throughout the sales cycle. By working together to identify target accounts, develop tailored messaging, and coordinate outreach efforts, marketing and sales teams can create a cohesive strategy that maximizes impact and drives results.

Multi-channel engagement

ABM enables sales teams to leverage multiple channels and touchpoints to engage with target accounts effectively. Whether through personalized emails, targeted ads, or social media outreach, ABM allows sales professionals to maintain a consistent presence and deliver relevant content across various platforms, increasing engagement and driving conversions.

Measurable results

ABM provides clear metrics and analytics to track the effectiveness of outbound sales efforts, allowing teams to measure success and optimize strategies accordingly. By monitoring key performance indicators such as engagement rates, conversion rates, and pipeline velocity, sales teams can identify areas for improvement and refine their approach to maximize results.

ABM empowers businesses to optimize outbound sales efforts, delivering personalized engagement and measurable results.

Account Based Sales

Account-Based Sales (ABS) is same as ABM is a strategic approach to sales that focuses on targeting and engaging specific high-value accounts or prospects. It involves personalized outreach and tailored sales efforts directed towards individual accounts rather than casting a wide net to attract a broad audience.

Key elements of Account-Based Sales are same as for ABM only here the active side is mainly done by Sales Development Representative (SDR):

Identifying target accounts

ABS starts by identifying and prioritizing high-potential accounts that align with the company's ideal customer profile (ICP). These accounts are selected based on factors such as company size, industry, revenue potential, and strategic fit.

Personalized outreach

Once target accounts are identified, sales teams tailor their outreach efforts to resonate with the unique needs, challenges, and preferences of each account. This often involves crafting customized messaging, developing personalized content, and offering solutions that address specific pain points.

Multi-channel engagement

ABS leverages multiple communication channels and touchpoints to engage with target accounts effectively. Sales professionals may use a combination of email, phone calls, social media, personalized ads, and in-person meetings to reach decision-makers and influencers within the target organization.

Collaboration between sales and marketing

ABS encourages alignment and collaboration between sales and marketing teams to execute personalized outreach campaigns effectively. Marketing plays a crucial role in identifying target accounts, developing relevant content, and providing support throughout the sales cycle.

Measurable results

ABS relies on clear metrics and analytics to track the effectiveness of sales efforts and measure success. Key performance indicators (KPIs) such as engagement rates, conversion rates, pipeline velocity, and account penetration help sales teams evaluate performance and optimize strategies for maximum impact.

Leveraging Innovation and Adaptability that Boosts Outbound Efforts

Successful outbound sales strategies go beyond merely pitching products or services—they encompass innovative approaches, value propositions, and communication techniques that resonate with target audiences. Furthermore, leveraging new technologies such as artificial intelligence (AI) and automation is essential for optimizing outbound sales processes and staying ahead of the curve.

AI trends that set the stage for the future outbound sales efforts

Scale personalization

AI tools generate dynamic, personalized content across channels, boosting engagement and conversions. From email campaigns to tailored pitches, personalized interactions deepen connections and drive sales growth.

Data-driven decision making

AI analytics empower data-driven decisions, refining strategies, and optimizing performance. By analyzing vast datasets, businesses gain insights into customer behavior, ensuring agility and a competitive edge.

Challenges and solutions

Outbound sales face challenges like privacy concerns and maintaining quality across channels. Strategies prioritizing transparency and ethical data handling address these issues.

Next-gen strategies

Future outbound sales emphasize innovation and adaptability. Trends like AI augmentation and video outreach pave the way for growth, ensuring businesses stay ahead in a dynamic market.

Leveraging External Sales Partnerships

The last element in the puzzle is to collaborate with a sales partner coming with a wealth of expertise, resources, and infrastructure to the table, enabling companies to overcome the challenges associated with outbound sales:

Access to specialized skills

External sales partners often have teams of trained professionals skilled in outbound sales techniques. These experts possess the know-how to navigate complex sales cycles, handle objections, and effectively communicate the value proposition of B2B tech solutions.

Scalability and flexibility

External sales partners offer scalability, allowing companies to ramp up or down outbound efforts based on the current demand. Whether it's launching a new product, entering a new market, or scaling operations, external partners can adapt to evolving business needs quickly.

Expanded reach

Partnering with external sales partners extends the reach of B2B tech companies, enabling them to target new geographies, industries, or customer segments effectively. This broader reach increases the total addressable market, driving growth opportunities.

Enhanced Efficiency:

External sales partners leverage advanced technologies and data-driven approaches to optimize outbound processes. From CRM systems to predictive analytics, these tools enhance efficiency, improve lead targeting, and streamline sales workflows.

Embracing the Future of B2B Tech Sales with Salescode

As B2B Tech sales continues to evolve, the role of external sales partners like Salescode for boosting outbound capacities becomes increasingly pivotal. By tapping into the expertise, resources, and scalability offered by Salescode, companies can unlock new growth opportunities, accelerate revenue generation, and stay ahead of the competition.

By leveraging our specialized skills in sales and the Tech Industry, scalability, global reach and efficiency, companies can navigate the complexities of outbound sales with confidence.

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Julien de Vonrkha Varnak
Julien de Vonarkha-Varnak
Director Global Sales

With his vast experience in the sales and Inside Sales industry, Julien is globally acquiring new customers and winning projects for Salescode. Mostly engaging in high headcount project bids, he is the first wave of expertise, when working with Salescode. Knowing all global markets he is our go-to-professional for strategy and structure to generate value for our clients.

Click here to connect with Julien on LinkedIn.

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