5 Tips To Reduce Churn And Increase Your SaaS profits

Customer retention is one of the most significant revenue drivers for subscription companies. You probably already know that it costs more to acquire new customers than to retain your existing client base.

Here are some key tips to understand the main triggers for churn and keep your customers around:

Define a solid onboarding program: Whether you provide a dedicated onboarding specialist or online tutorials, make sure customers have easy ways to learn and discover the value of your software.
Analyze churn when it happens: Some level of churn is inevitable, to keep it at the lowest you must analyze churn data to assess the underlying causes and take appropriate action.
Identify customers at-risk: Find out which customers haven’t logged in or used your software as often as they should, and proactively reach out to them to prevent unsubscriptions.
Provide top-notch customer service: Poor customer service is the leading cause of attrition, provide excellent customer experience and dedicated customer success for your most valuable customers.
Nurture long-term relationships: With regular and relevant communication, you can reinforce customer engagement, increase satisfaction and reduce the risk of clients switching to a competitor.