Tech and SaaS sales challenges
Oct 18, 2023
1 min
Salescode Global revenue engine

B2B Tech Sales Challenges: Sales and Marketing Working Together

One of the key challenges faced in B2B Tech sales is ensuring seamless alignment between the sales and marketing teams.

Research reveals an interesting statistic: only 54% of salespeople believe their marketing department provides valuable support.
In an industry where collaboration and synergy are paramount, this statistic underscores the need for enhanced alignment between these two critical facets of business growth.

Meet 5 pillars of Sales and Marketing collaboration

  1. Communication is key: Foster open, regular communication channels between marketing and sales teams to promote collaboration and feedback.
  2. Common goals: Ensure both teams share clear, measurable objectives and KPIs, aligning efforts toward common goals.
  3. Collaborative buyer personas: Develop buyer personas together, drawing insights from sales' direct customer interactions for more targeted marketing.
  4. Automation bridges: Implement marketing automation tools to streamline lead management and hand-offs between teams.
  5. Cross-training: Conduct joint training and workshops to deepen understanding of each team's processes and challenges, promoting teamwork.


Stay tuned as we delve deeper into this challenge and explore strategies to bridge the sales-marketing gap!

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