3 Essentials of Sales Momentum

Recently we conducted a survey, which showed that 58% of companies identified that Maintaining Sales Momentum is the biggest selling challenge within the B2B SaaS market.

What is sales momentum? Simply put, sales momentum is the combination of how many sales engagements can take place and the forward speed of those engagements between the salesperson and the customer. Not enough of either one — revenue slows down and so does the team.

The best thing about momentum is that it builds; it grows and becomes the culture of the organization.

3 Key Points to Maintaining Sales Momentum:

1. Quantity and Quality of sales leads — a strong flow from marketing combined with a capable Sales Development team — keeps your sales team focused on the right opportunities. 
   
   Companies with aligned Marketing and Sales can achieve up to 38% higher sales win rates. [Review42]
    

2. Pipeline and Process — clear criteria and actions for every stage of the sales process – keep the pipeline moving with a defined and clear sequence of events that drives the opportunity forward.
   
   90% of buyers willing to engage sellers earlier if the salesperson could provide specific value. [CSO Insights]
    

3. Velocity — constant evaluation of how quickly opportunities move through the pipeline, understand what slows things down and eliminate it.
   
   77% of B2B buyers state that their latest purchase was very complex or difficult. [Gartner]

A consistent and on-going cycle of measuring, investigating, and adjusting your sales process will allow you to build and maintain sales momentum. By defining stages of your pipeline and setting up all steps and triggers, you will be able to detect any issues along the way and react accordingly earlier in the sales cycle.

If you need a trustworthy sales partner that will help, you to build a healthy pipeline tailored to your SaaS business, as well as an expert who will keep and drive sales momentum for you, contact us and book a meeting with our specialist.