5 Rules To A Software Demo That Makes Customers Buy Your Product
A software demo is a core part of any software company’s marketing and sales materials.
How to give a convincing demo that will move you closer to finalizing deals?
- Prepare and customize: Each demo should be crafted for a specific audience. Ask for the prospect’s business challenges and goals prior to the demo and customize the content accordingly.
- Focus on significant features only: A demo is not a tutorial or a tour of your software’s features. Keep in mind that this is a sales call, and focus on 2 or 3 value propositions.
- Tell the customer’s story: Relate every feature you show to the customer’s potential problems. Use real-life examples and plausible data to project the prospect in using your solution.
- Don’t ignore unexpected events: If an error message or a bug occurs, deal with it. Ignoring bugs leads to loss of trust and eventually a missed sale. Explain to the prospect why the error occurred and move on with your demo.
- Close the deal: Summarize the demo, address any questions and establish the next steps. This could be a proof of concept, a proposal, or another demo with a decision-maker.
Reach out to our team for additional insights on how to close more software sales.
Our expertise is coded into cutting-edge software, which is driving our sales experts in 50+ countries to maximized performance.
Browse by
