Tech and SaaS sales best practices
Jun 14, 2021
1 min
Salescode Global revenue engine

The Hybrid Sales Model Is The Future Of B2B Software Sales

The sales model has been reshaped and the traditional method has changed to a more remote or virtual kind of engagement strategy.

Man talking over the phone

What is a hybrid sales approach, and why is it the future of B2B software sales?

Hybrid sales reps interact with customers via phone, video, social media, and (very) occasional in-person meetings. If many organizations made the shift to this model as a pandemic workaround, it seems that virtual selling methods are likely to become the new normal.

According to a McKinsey study, only “15 percent of B2Bs expect in-person sales meetings to be the norm” when the pandemic is over, and for good reasons:

Virtual meetings are more efficient and business-focused. Sales representatives spend less time–and money–traveling and more time focusing on the customer’s needs.

The line between inside sales and outside sales is getting thinner. If you’re looking to leverage this hybrid sales model for your software business, there are two possible ways:

  1. Train your existing teams to become inside sales
  2. Collaborate with a sales services provider

Interested in knowing more about your options? Reach out to our team for a quick chat!

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